Serious is the story of an ambitious young rabbit named Blake. His goal? Success in the Jungle, a fierce city where rest is for the weak. That's not enough to scare a kid from the poor, but tough, town of Serveton. Blake sets off on a quest to bring together a talented business team and meet the challenge head on. However, he won't get far before learning a hard lesson: to make it in the Jungle, you have to be Serious.